Hearty Mart Franchisee Development Committee (FDC)

Hearty Mart has been fortunate to accomplish a successful franchisee development model that continues to nourish entrepreneurship dreams of people, especially those living in semi-urban and rural areas and having limited access to knowledge, resources and initiatives. A big credit goes to our franchisee development committee that consists of Hearty Mart’s top management members working relentlessly to extend the right kind of support at every stage of setting up a franchisee. Find out how to become a part of our dynamic success story.

About us

Hearty Mart’s franchisee development committee (FDC) works in the direction of replicating the company’s original journey – how it established its first supermarket store and made it a success through constant value addition. The committee not only identifies and selects the prospective entrepreneurs but also guides, trains and assists them in exercises that ultimately builds a winning Heart Mart franchisee store. We have already created a chain of profitably-running Hearty Mart stores and are dedicated to coming up with many more, while simultaneously working for the community’s social and economic growth.

Who Can Apply?

To become an entrepreneur with Hearty Mart, the most important thing you must have is the dream and passion to achieve big and a fire in the belly. Along with it, the following criterions can help you meet our selection parameters:

  • The minimum qualification of SSC
  • Basic understanding of the retail format and general trading skills
  • Adequate time for full-time store management
  • Desire to grow and improve your economic condition

If you already have a store that you wish to improve, Hearty Mart still welcomes you to apply.


We are proud of our franchisees, all of whom have benefited from our business model and are leading a prosperous life. It’s your turn to claim these benefits that include:

  • An upscale retail store with the brand value of Hearty Mart, contrary to the outdated home-run ‘Kirana’ stores
  • An eclectic mix of Hearty Mart’s in-house quality products and products from other top brands for increased customer footfalls
  • Highly profit-oriented pricing model that ensures better margins for the franchisees and money-saving for retail customers
  • Comprehensive support from Heart Mart’s FDC in terms of product procurement, logistics and distribution, inventory management, marketing and customer rewarding schemes and much more!